Wednesday, 4 January 2017

Important Point to Remember While Optimizing Your Website


So you have a website that you created to sell and market your company's products and services. Getting your business's website created is one thing but making to visible to your audience, consumers is other. It takes quite an effort to do the later. However, it is possible. The first thing that you have to do is optimizing your website. This is one of the very basic fundamentals of SEO or Search Engine Optimization.




Now the question arises - What is SEO?
In an average Joe's term, SEO or Search Engine Optimization is a technique of establishing seamless communication between your website and search engines like Google, Bing, Yahoo, MSN, etc., so that they can recommend your website whenever someone makes a search online by entering search phrases called keywords. In addition, SEO is also about creating a great, smooth user experience. Professionals use different SEO techniques, but all the techniques fall under two main categories: On Page SEO and Off Page SEO. You can learn more about seo by doing digital marketing course in delhi from techstack.


Now that you have understood a little about seo and the importance of optimizing your website, you must be wanting to get started. Hiring a SEO professional is the best thing to do. Or, you can try optimizing your website by yourself. But, you need to have a proper training. Before you get started, here are some key points to remember when you start optimizing the website:


Content is king:
You must have heard someone saying this. What's in your website for the website to become a success. Content on your website, infrastructure, content management system, and information architecture - together form the core basis of your website. So it's necessary to get these strong. What many new businesses tend to do is skip the basics and spend money on different marketing campaigns. You can spend on marketing campaigns but first you have to work on your website's basics. Think of your website as a cake. Paid search, social media and your links are the icing, but sugar and flour are the content, information structure, CMS, and infrastructure.


What the Search Engines look for and not look for:
Search Engines like Google, Bing, etc. want to do their job best by referring users to the urls that are most relevant to their searches. So, how do Search Engines determine relevancy? It's based on few basics, and they are:
  • To what extent your page content is relevant to the search query. It depends on the information in the text part, titles, and descriptions.
  • How fast your website operates and does it works well?
  • How good enough is the content on your website so that it can be used as a reference? Is the content good to link to?
  • Last but not the least, how good your website looks? Is it easy to navigate around? Does your website looks safe?
What Search Engines not look for is keyword stuffing, poor content, purchased links, and bad user experience.


Lastly, you have to know your business model. You should know what's the goal of the business, your assets and liabilities, what creates conversion/sale for you, etc.